Novo Nordisk is a global provider of advanced treatments for diabetes and other serious chronic diseases. It markets its products in more than 170 countries. Novo Nordisk regularly organizes corporate events for internal employees as well customers and partners.

Goal

The primary goal was to build an all-in-one event management application that handles all phases of  event planning, attendee management, budget management application, task management, etc, and streamlines all processes involved and simplifies their worklflow.
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- Boosting the brand reach/promotion.
- Improving attendee engagement.
- Enabling Networking
- Measuring event performance
- Efficiently manage event activities

Role

I was the sole designer on the project and I worked very closely with product manager and the mobile tech teams to brainstorm ideas and to understand the constraints and limitations in code.

User Research

Knowing what to research is just as important as conducting research. Our main research objective was to uncover and address how we can help the user's concerns and problems that they encounter and how can we build an app that helps them manage, keep track, co-ordinate efficiently.

The objectives I outlined for the user research are :-
1. To gather insights and knowledge about their domain.
2. To understand how they accomplish task related to their domain.
3. What processes and tools they use.
4. What are the challenging parts of their job.
5. Things they wish they could be easier or different.
6. How they work and collaborate together.
7. Understand their event planning process.
8. Uncover their goals and motivation, frustrations and challenges

User Interviews

I conducted a semi-structured interviews with 3 participants, the same participants who will soon be the very users of the event management software we are trying to build. Ideally, I would have liked to interview at least five participants to start off with, then analyze data to see if there are no new patterns or insights emerging, and interview 5 more until I reach saturation.

I prepared an interview guide with the following questions :
1. Tell me about yourself.
2. What does a typical workday look like for you ?
3. Can you walk me through the process of event planning ?
4. What tools do you use ?
5. Can you tell me a little bit about how the team works together ?
6. What are some of the challenging aspects of your wok ?
7. What motivated you to become an event planner ?
8. What type of qualities must one possess for this job ?
9. If there is one thing you could change, what would it be ?
10. Is there anything else you'd like to add ?

I also asked follow-up questions whenever I felt I could use some more clarity or if I wanted to uncover more insights.
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